Mr. Samit Mehrotra

Mr. Samit Mehrotra


Mr Samit Mehrotra is specialist at creating brands through lens of culture. My experience spreads over 20 years,12 of which have been spent at futurebrands, as a brand thinker and lead consultant and rest in different ad agencies

Brands worked on: fastrack, Titan, sonata, Firefox bikes, Zivame, Enamour, Colgate, Biba, Lenskart, iDiscoveri Xseed, Reliance Capital, Madura garments, Max Bupa, Eicher Polaris, Raymond, Tata telecom, Savlon, Band Aid and many more

Scope of work: Brand Conceptualization/ Repositioning/ Brand decode/ Semiotic reading/ Ground up reading of category/ Design thinking / Translating Brand ideas into product, design & retail guidelines/ Translating marketing questions into fundamental enquiries / Brand extension principles / brand architecture /Product innovations/ mainstreaming alternate ideas/ perspective on small town India/ Rural India.

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