Mr. Samit Mehrotra
Mr Samit Mehrotra is specialist at creating brands through lens of culture. My experience spreads over 20 years,12 of which have been spent at futurebrands, as a brand thinker and lead consultant and rest in different ad agencies
Brands worked on: fastrack, Titan, sonata, Firefox bikes, Zivame, Enamour, Colgate, Biba, Lenskart, iDiscoveri Xseed, Reliance Capital, Madura garments, Max Bupa, Eicher Polaris, Raymond, Tata telecom, Savlon, Band Aid and many more
Scope of work: Brand Conceptualization/ Repositioning/ Brand decode/ Semiotic reading/ Ground up reading of category/ Design thinking / Translating Brand ideas into product, design & retail guidelines/ Translating marketing questions into fundamental enquiries / Brand extension principles / brand architecture /Product innovations/ mainstreaming alternate ideas/ perspective on small town India/ Rural India.